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22 Jun 2010

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Build Your Brand’s Reputation Using Promotional Tools as Giveaways

Gifting of logo items need not be restricted to key chains, wallets or notepads. This time, why not try giving promotional tools that can be used at home? Custom personalized items that appeal to home makers and their family can be effective in taking your brand closer to the people who use them firsthand. Here’s why it ‘pays’ to give promotional gifts home makers and others would find handy…

Practical Utility: Daily use items like coasters, platters etc. are well appreciated. While your logo items would make your target recipients’ lives easier and a bit stylish too, they give your brand constant exposure.

Exponential Reach: Coasters branded with your logo could be a part of discussions over coffee in your recipients’ lives. These custom personalized items let your brand speak not only to recipients, but also to their guests, multiplying the exposure you get. That’s the advantage of choosing promotional tools as logo items for giveaways.

Lasting Value: Among promotional gifts home users would find useful are multi-tools, pocket tools, tool sets etc. These items can last for years together, giving your brand sustained exposure. Over time, the recipients of these logo items come to mentally connect your brand to the lasting value of the item. 71% of participants in a study* conducted by Louisiana State University could recall the name of the company that gave them a promotional item.

Leverage the power of promotional tools from MyPromoShop to build your brand image and extend your reach!

* Source: Website of the Baltimore Chapter of the American Marketing Association